by wpx_soundcap | Dec 9, 2025
You know that sinking feeling when you realize a phone call from three weeks ago is now costing you six figures? Karly Heffernan does. She lived it. Before founding Hardline, Karly was doing what a lot of us do: taking 30 calls a day while trying to keep a commercial...
by wpx_soundcap | Dec 2, 2025
So here’s a story you probably haven’t heard before. A builder in Australia goes from nearly losing everything to dominating an entire market segment. Then he discovers that America, the land of innovation and doing everything bigger, has somehow...
by wpx_soundcap | Nov 25, 2025
Daniel Kennerly grew up working cattle on 10,000 acres in rural Florida, learning from his grandfather that a handshake meant something. Fast forward a few decades, and he’s building million-dollar custom homes and partnering on a project that’s rewriting...
by wpx_soundcap | Nov 19, 2025
Pascal shows up in Miami in 2008 with some cash from selling assets in France, right when everything’s melting down. Most people would think that’s terrible timing, but he saw it differently. “I said to my wife at the time, look, I think there is one...
by wpx_soundcap | Nov 11, 2025
CRMs aren’t sexy. Understatement of the year! They’re not the kind of thing you get excited to talk about at the jobsite. But here’s the thing: if you’re building homes and not using one, you’re probably leaving serious money on the...
