Starting a construction company during the 2008 recession sounds insane, but sometimes desperation breeds the best business decisions.
Matt Millsap’s story starts like a lot of ours do – working weekends with dad, thinking he was going to hang out with friends but ending up tearing out bathrooms instead. What makes his story different is where it goes from there.
After flunking out of college, Matt found himself cutting grass for a builder who saw something in the kid. That builder, Mark, became the mentor who taught him everything. It was old-school apprenticeship at its finest, and Matt soaked it up like a sponge.
Then 2008 hit. Mark couldn’t pay Matt anymore. So what did Matt do? He started his own construction company right in the middle of the worst economic downturn since the Great Depression. Sometimes you don’t get to pick your timing.
Those early years were about survival. Matt was doing punch lists for foreclosed houses, fire and water restoration, anything that was recession-proof. He kept his overhead low, lived off savings, and slowly built BuildCo7 from the ground up. By 2011, when banks started lending again, he was ready to move into spec homes and high-end renovations in Nashville.
The conversation digs deep into what it really takes to scale past the point where you’re doing everything yourself. Matt learned early that knowing your numbers isn’t optional. While most contractors are flying by the seat of their pants with whatever’s in their checking account, Matt was going to accounting conferences in Colorado, learning P&Ls and balance sheets because he had to.
“My goal was to bring the structure of commercial contracting to residential contracting. Residential contracting is a wild west – you’re shooting from the hip, the subs are unreliable. I was trying to make it professional.”
His approach to hiring reveals something most builders struggle with: the choice between raw talent and cultural fit. After getting burned by a few construction hotshots who knew their stuff but poisoned the team dynamics, Matt shifted to hiring for character and teaching the skills. His philosophy is simple – if someone can problem-solve and fits with the team, you can teach them construction.
“I knew what I was good at. I was really good at processes and systemization and project management. I was really bad at accounting… Every time I would get to a bottleneck, I’d identify it and then we’d hire appropriately.”
The project manager challenge runs throughout the conversation. Matt figured out that each PM can handle about $3-4 million in work, but finding qualified ones has become nearly impossible. The old-timers are retiring and not being replaced. It got so frustrating that Matt started an entire separate company, Construction Coach, just to train project managers and create an aptitude test for owners to screen candidates.
“We can teach just about everything. So if we have a problem solver, a quick thinker, problem solving is honestly the biggest skill set. If you can problem solve, you’re hired.”
Technology plays a bigger role than you might expect. While most of the industry was still using fax machines in 2005, Matt embraced AI three years ago.
“AI and technology for me has always been about making our lives better. What that means is giving my employees more time to themselves – using AI to finish something that would have taken them three hours, they can now do in one.”
He built a custom GPT that can write project scopes from blueprints and got his team using AI for everything from email management to daily logs. His prediction: the contractors who don’t embrace this stuff now will get left behind by those with lower overhead.
“If you don’t embrace AI now, you’re going to get passed up. The guy whose overhead is significantly lower because he’s using AI for scheduling and takeoffs is just going to succeed.”
The financing discussion gets real about today’s market. With traditional banks clamping down, Matt’s moved to investor partnerships and hard money for his luxury spec projects in Nashville’s $2M+ market. It means giving up 50% of the profit, but it also means sharing the risk when things go sideways.
Matt’s built something that could run without him, which was always the goal. He calls it “operational irrelevance” – pulling himself out of the equation so the business has value beyond just Matt Millsap. Whether that leads to an ESOP for his employees or an outright sale, he’s built a company that doesn’t depend on the founder showing up every day.
The whole conversation feels like talking shop with a builder who’s figured out how to work on his business instead of just in it. No fancy MBA theories, just practical lessons from someone who’s been there and has the battle scars to prove it.
About Matt Millsap
Matt Millsap is the founder and CEO of BuildCo7, an award-winning Nashville contracting and consulting firm known for high-end renovations, custom builds, and historic home restorations. With over 25 years in the industry and more than $100 million in completed projects, Matt has built a reputation for delivering craftsmanship with clarity and confidence.
He’s also the creator of Construction Coach Instruction, a real-world training program designed to give aspiring and new project managers the systems and mindset they need to succeed without the trial-by-fire approach. Through his no-fluff teaching style, Matt equips PMs to move from chaos to control and thrive in their careers.
Links:
BuildCo7 website: Https://buildco7.com
BuildCo7 on Instagram: https://www.instagram.com/buildco7/
Construction Coach: https://construction-coach.thinkific.com/
Construction Coach on Instagram: https://www.instagram.com/constructioncoaching
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